Sold before the date.
Every coldstore has a pallet nobody is looking at. By the time someone notices, it is a discount or a write-off. We find it while there is still time, and the buyers who want it.

You know this pallet.
- CollarLot 1131Use by 2 Dec
- CollarLot 1131Use by 2 Dec
- BellyLot 1126Use by 29 Nov
- ShoulderLot 1120Use by 26 Nov
- ShoulderLot 1120Use by 26 Nov
- CollarLot 10915 days left
- CollarLot 10915 days left
- CollarLot 10915 days left
The stock list is a spreadsheet someone updates on Fridays. It says four pallets of collar. The coldstore says six. Both are a little bit right.
A buyer calls for collar. You sell from the new lot, because it is at the front, and you know it is good.
Someone finally walks the aisle. Three pallets at the back, five days left. Too short for most of your buyers.
It goes at half price to a trader who knew you would call. Or it goes in the bin.
Nobody forgot. Nobody had the whole picture.
What the back of the aisle costs.
Take a business with about €2 million of stock a month. If just 2% of it goes late, and a hurry fetches half the price, that is €240,000 a year. Move the sliders to your own numbers. It is a rough guide, not a promise: in the first weeks we look at your real stock.
We assume makebetter helps sell about half of that stock on time, at the full price.
Lost today
€240,000 a year
to late sales, returns and the bin
Back with makebetter
€120,000 a year
About €10,000 every month
About {money} every month
Currency
The old lot finds you first.
Your team still sets the price and picks the buyer. They just hear about the pallet while it can still be sold.
- Every lot, every date, in one place
BeforeA spreadsheet, a coldstore list and someone’s memory.
AfterStock counted as it comes in and goes out, each lot with its date.
- Old lots flagged early
BeforeFound when someone walks the aisle.
AfterFlagged while there are still weeks, or at least days, to sell it.
- Oldest goes out first
BeforeSold from whatever is at the front.
AfterEvery order matched to the oldest lot that fits the spec.
- A buyer, ready
BeforeCalling around, in a hurry.
AfterThe buyers who took it before, and checked buyers on the marketplace, offered it at your price.
- Fewer write-offs
BeforeA bin, a credit note, a shrug.
AfterSold at a fair price, before the date.
Your stock, your price, your buyers.
You set the price. Always.
You decide what goes on the market, and who sees it.
Your regular buyers hear from you first.
Nothing is listed or sold in your name until you say so.
On our own desk, every lot has a date and a list of buyers who want it. The oldest stock goes out first, at a fair price, not last at half.
One stock list is enough.
No project plan, no new system to learn. Your coldstores, your ERP and your spreadsheets stay where they are.
- 01
Send us this week’s stock list
Exported from your system or your coldstore, in any format. Thirty minutes on a call.
- 02
We match it to your orders and buyers
Which lots are at risk, and who bought that product before. In days, not months.
- 03
It goes live
Alerts and offers in weeks, in the systems your team already uses. Then we show you what it saved.
Send us one stock list.
Thirty minutes on a call. We will show you which lots are at risk this month, and who would buy them.